Are you feeling low because you lag behind your competitor’s ranking in search results? But don’t worry because Semrush features involve top-rated SEO practices. These can benefit you in several ways.
It can do keyword research, site audits, and competitor analysis. Moreover, Semrush monitors traffic analytics and link-building. Being the best content marketing tool, Semrush can boost your online presence. It will drive organic traffic to your website.
In this article, we’ll analyze the Semrush features that will allow you to enhance your SEO strategy. And how to improve your website’s search ranking.
Semrush Features vs. Google Analytics
Semrush and Google Analytics are the most popular analytic tools in digital marketing.
The significant distinction between them is that Google Analytics helps marketers check the internal data on their websites. At the same time, Semrush analyzes external data and competitors’ websites.
Semrush Feature vs. Ahrefs
Ahrefs is quite like Semrush as it also does SEO and focuses on external features of competitors’ websites.
The significant difference between Semrush and Ahrefs is the metric they pay attention to. For instance, Semrush is your best option for analyzing SEO’s keyword research and technical aspects.
But, Ahrefs is apt for those digital marketers who want to explore link-building and backlinking strategies.
14 Top Semrush Features and Benefits to Boost SEO
If you want to rank your website through strategic SEO techniques, Semrush is the right choice. Here are the 14 top benefits of Semrush:
1. Domain Overview – Competitor Analysis
The Domain Overview helps you pinpoint the strengths and weaknesses of your top competitors. It provides detailed data on their organic traffic, engagement rate, and backlinks. It also provides help in PPC marketing endeavors and more.
2. Organic Research
Semrush’s Organic Research allows you to be aware of how much traffic a site obtains from Google. But the super element is that it presents the updated list of the keywords that a competitor’s site ranked for in Google search.
Thus, taking competitor’s keywords is one of the best keyword research practices for digital marketers. And Semrush is one of the leading SEO tools on the market to make that happen.
3. Market Explorer
Presenting you with the view of a particular niche is the ultimate goal of the Market Explorer. When you enter your site into Market Explorer, it will show you the “Established Players,” which are the giants in the place, and “Game Changers,” which are developing swiftly.
It will also display which sites get the massive traffic in that niche. It will help you identify who your competitors are. Thus, it makes your market research much more convenient.
4. SEO Content Template
This vital feature suggests the keywords to look for. Semrush will automatically produce a template for content writers to create SEO-friendly material.
This template includes the following:
- Targeted text length
- Readability
- LSI keywords suggestions
- Tone of Voice
- Backlinking report
- Analyze where the competitors use the keywords.
5. Position Tracking
If you want to see your site’s ranking and visibility on the search engines, this essential feature is the most valuable. After entering a list of focused keywords, Semrush will analyze your rankings on Google.
6. Backlink Analytics
Getting more inbound links to your content is the primary goal of Backlink Analytics. Digital marketers can use Semrush to analyze where your competitors are getting their backlinks. It also points out the total number of backlinks they have.
Semrush backlink tool has a few outstanding features that Ahrefs doesn’t have. For example, Semrush splits a site’s referring domains into specific categories.
7. Advertising Research
Contrary to other SEO tools, Semrush focuses on PPC to analyze the competitor’s exact ads. And also, how much traffic do those ads drive, and what is the CTR of the ads?
Semrush isn’t limited to PPC ads. It also shows an advertising feature in the app center called AdClarity. It not only makes you see their display ads. But you can even obtain a list of the sites they’re using to advertise on.
8. Traffic Analytics
Traffic Analytics lets you see the desktop and mobile traffic of a website. The other primary use of this feature is that you will notice where your traffic is coming from and how the users are engaging with the website.
9. Site Audit
Boosting your website’s SEO strategy through a complete audit depends on this powerful feature. It analyzes both on-page SEO and off-page SEO.
Discovering duplicate content, crawlability issues, and broken links is the ultimate purpose of the Site Audit feature.
10. Keyword Magic Tool
It is one of the most popular and efficient tools on Semrush for keyword research.
It not only helps you find specific niche topics but also adds keyword clusters and semantically related keywords. It boosts the overall SEO performance of your website.
11. Keyword Gap Analysis
Comparing your top five competitors’ keywords comprehensively is the target of Keyword Gap Analysis. After entering the domain and keyword ranking type, you will find the best opportunities for each website.
It will show you how many keywords overlap and which keywords you will find on the five websites they ranked for.
In this way, you can target keywords that rank well. But can rank higher with other strategies like on-page SEO or backlinking.
12. Keyword Overview
Analyzing a single keyword is the goal of the Keyword Overview feature. You can find the search volume of a particular keyword, CPC, intent, competition level, keyword difficulty, and more.
Keyword variations are the types of terms you can generate independently. For instance, Semrush’s variations for the keyword “affiliate marketing.”
Conversely, the list of related “questions” is beneficial as it may not have come to your mind.
In “Related keywords,” you may not find the keywords you entered as your seed keyword. For instance, here are a few relevant keywords for “web development”:
Here, you can find that some of these keywords include the phrase “web development,” while others don’t. Finding diverse keyword ideas becomes helpful with this feature.
Adding these keywords in H2, and H3s tags, in the copy of your post, and internal linking can be beneficial to rank your pages on the 1st page of Google Search.
13. Keyword Alert
It was a hectic task in the past to manually examine the fluctuations of the keywords in the rankings.
Semrush’s Keyword Alert Tool comes in handy with an advanced alert system that keeps users aware of all the new changes in a keyword ranking. Semrush alerts via email whenever there is an issue with keyword ranking.
14. Project Dashboard
The Project Dashboard gives you all the essential data you generated through Semrush in a summarized mode.
You can view your site’s health through Position Tracking and Site Audit. At the same time, you can get a more comprehensive analysis of the total traffic in the period through Organic Traffic Insights.
Pros and Cons of Semrush Features
Pros
- Extensive database: The data on Semrush is massive, as there are 21.1 billion keywords and the largest backlink database.
- Massive features: Semrush’s toolkit includes 50-plus tools related to SEO, Social Media, and PPC.
- Great value for money: You may think Semrush pricing is expensive but worth it. You find numerous SEO tools that make your website rank high.
Cons
- Data isn’t always accurate: As the traffic data you access in Semrush is only a rough estimate, it is not always correct.
- Data limited to Google: This is one of the most significant drawbacks of Semrush, as you cannot collect data from Bing or other search engines.
- The User Interface is a little complex: Semrush is hard for beginners because there’s so much data. It makes them confused to know where to start.
Frequently Asked Questions
Can I use Semrush for free?
Semrush provides you with a free account, but it has limited features. It also gives a 7-day free trial to use premium tools.
What is monthly Semrush pricing?
A monthly subscription to Semrush starts from $120 and ends at the $450 business package. Its prices may vary depending on offers, seasonal discounts, or coupons.
What is Semrush Rank?
Semrush Rank is a score that enables you to find the domains driving the most traffic from organic search.
Final Thoughts
If you want comprehensive SEO tactics for your website, these 14 vital Semrush features are massive. It will enhance your chances of ranking at the top of Search engine results.
Feel free to contact us if you face any problems regarding Semrush!
